Friday, 28 February 2014

Service Backup - The Emerging Requisite for Your Fondest Keep.

The growing class of the HENRYs- high earing not rich yet, represents a completely different segment of consumers who are willing to pay a high price for the quality of product and the services that they enjoy. This consumer tendency is a result of the psychological need to be affiliated to a certain class which reflects in their buying pattern especially cars and accessories like watches.

The ultimate accessory that compliments and completes the look of an individual is a watch.It is a ‘must-have’ for both official and social gatherings. It has become a part of one’s personality and speaks of the persona of an individual. It bespeaks your style aesthetics and devours a lot of time, money and effort on the part of the buyer.

With customers becoming more and more concerned about the watch brand that they want to embellish their wrist with, the term ‘spending’ has rightly been replaced by ‘investing’. Now investing in the right kind of watch is a daunting task as it is a precision instrument and requires a skilled watchmaker to service it. Also with the need of service there arises the question of the frequency and number of services required to keep your fondest possession in the best state and condition.

Just like the costliest of cars, watch too can deteriorate in condition if they are not timely and properly serviced. Many who neglect this routine do it because they don’t understand the importance of its necessity. A watch may keep ticking and operating even with little or no lubrication, due to their strong dynamos. However servicing for a watch is imperative and Swiss brands such as Rolex and many others recommend having your watch serviced every 3 to 5 years.

A typical watch consists of over 200 parts working together, within tolerances measured in thousandths of a millimeter. There are different constituents that determine the service needs- friction, oil and age! Friction is not good for a watch and watchmakers have worked hard to get rid of friction, or at least to minimize its negative effect on watch performance.In order to assure the precision and consistency of the watch, one must attend to its cleaning, lubricating and adjusting.  

To conclude, it is recommended to get your prized possession the service backup on advice of the manufacturer. This would add to the years of life expectancy of your timepiece and shield it from irreversible damage that time itself does to it!

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