Friday, 17 January 2014

Watch Buying tips/ What to consider before buying your first / next watch

Buying a watch isn’t an easy task. It takes a lot of passionate research, effort and money to buy that ultimate accessory that truly epitomizes your character. It should blend with your personality yet be an exquisite and elegant timepiece that makes you stand out from the crowd.  A watch is unquestionably that fondest keep which signifies your style aesthetics and accompaniments your personality.

Making the right choice for the luxe timepieces from a sea collection of chronometers and a myriad of brands and styles consumes a lot of effort on the part of the buyer with extraordinary watch brands like Rolex, Omega, Cartier, Tag Heuer and the like doing the rounds in the market. This truly exhibits the changing tastes and preferences of the Indian Population. The concept of luxury is now lying within a bigger bracket that encompasses the rising high earning middle class.

Excellence, luxury, differentiation in brand, brand image and perception, scientific fluency, sophistication and innovation are certain determining factors that influence the buying decision regarding a premium quality timepiece. Once you have decided on which brand to go for there are other specifications as well. Read below to get significant insights in buying that prized possession for your wrist:

 Differentiate Between
1. Formal and Sporty/Casual watches (Sporty is the trend these days)
 Formal Brands- Jaeger LeCoultre, Cartier, Rolex, Omega
Sporty brands- Tag Heuer, Breitling, Hublot

2. Automatic & Quartz watches
3. In-House movement and outsourced movement(generally used in most of the watch industry)
Outsourced movement used is ETA movement which is part of Swatch group.
ETA is supplied to 50-60% of watch industry
4. Steel, steel&gold and All Gold

5. Size of the watch (personal preference but big sizes are in)

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